{"id":967,"date":"2011-04-19T22:49:53","date_gmt":"2011-04-20T02:49:53","guid":{"rendered":"http:\/\/www.rexfeng.com\/blog\/?p=967"},"modified":"2011-04-19T22:49:53","modified_gmt":"2011-04-20T02:49:53","slug":"retail-clutter-and-web-design","status":"publish","type":"post","link":"https:\/\/www.rexfeng.com\/blog\/2011\/04\/retail-clutter-and-web-design\/","title":{"rendered":"Retail Clutter and Web Design"},"content":{"rendered":"

NYTimes<\/a>:<\/p>\n

… it turns out that lots and lots of stuff piled onto shelves or stacked in the middle of store aisles can coax a shopper to buy more.<\/p>\n

After the recessionary years of shedding inventory and clearing store lanes for a cleaner, appealing look, retailers are reversing course and redesigning their spaces to add clutter.<\/p><\/blockquote>\n

This finding surprises me. Before this article, I assumed less clutter + more organization = always better for sales. Apparently, a cleaner look signals higher prices.<\/p>\n

Retailers are putting their money where their mouths are by “adding items \u2014 and a little bit of mess \u2014 back to shelves.<\/em>”<\/p>\n

Does this retail insight hold for web design? Which site would you assume has higher prices based on the design\/look?<\/strong><\/p>\n

\"\"

Furniture Site A screenshot, logo redacted<\/p><\/div>\n

\"\"

Furniture Site B screenshot, logo redacted<\/p><\/div>\n

The two websites shown above were picked for their state of web design (and not for the brand\/company).<\/p>\n

Looking past the world of retail furniture, does a website with clean design signal higher prices to you?<\/p>\n

\"\"

eBay homepage screenshot<\/p><\/div>\n

<\/strong><\/p>\n

eBay<\/a> has a relatively modern design (whether it is clutter-free is up for debate). Does the homepage signal high or low prices to you?<\/p>\n

\"\"

GoDaddy homepage screenshot<\/p><\/div>\n

\"\"

Media Temple homepage screenshot<\/p><\/div>\n

GoDaddy’s design is arguably more cluttered, and their prices are much lower for hosting<\/a> than mt<\/a>.<\/p>\n

In a physical retail environment, clutter signals lower prices to consumers<\/a>. On the internet, this may or may not hold true. Perhaps websites with cheaper prices skimp on the design bill? A website can offer affordable\/cheap service<\/a> and have great, clutter free design.<\/p>\n

As a person interested in great user experiences, I’d like to believe that great design is a competitive advantage and not a trait that subconsciously signals higher prices.<\/p>\n","protected":false},"excerpt":{"rendered":"

NYTimes: … it turns out that lots and lots of stuff piled onto shelves or stacked in the middle of store aisles can coax a shopper to buy more. After the recessionary years of shedding inventory and clearing store lanes for a cleaner, appealing look, retailers are reversing course and redesigning their spaces to add […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[640,630,619,643,638,639,642,641,637,631,636,632,633,634,635],"class_list":["post-967","post","type-post","status-publish","format-standard","hentry","category-culture","tag-chairs","tag-clutter","tag-design","tag-dropbox","tag-ebay","tag-furniture","tag-godaddy","tag-mt","tag-nytimes","tag-pricing","tag-retail","tag-sales","tag-signaling","tag-subconscious","tag-web"],"_links":{"self":[{"href":"https:\/\/www.rexfeng.com\/blog\/wp-json\/wp\/v2\/posts\/967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rexfeng.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rexfeng.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rexfeng.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rexfeng.com\/blog\/wp-json\/wp\/v2\/comments?post=967"}],"version-history":[{"count":9,"href":"https:\/\/www.rexfeng.com\/blog\/wp-json\/wp\/v2\/posts\/967\/revisions"}],"predecessor-version":[{"id":981,"href":"https:\/\/www.rexfeng.com\/blog\/wp-json\/wp\/v2\/posts\/967\/revisions\/981"}],"wp:attachment":[{"href":"https:\/\/www.rexfeng.com\/blog\/wp-json\/wp\/v2\/media?parent=967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rexfeng.com\/blog\/wp-json\/wp\/v2\/categories?post=967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rexfeng.com\/blog\/wp-json\/wp\/v2\/tags?post=967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}