{"id":1540,"date":"2012-05-10T01:22:00","date_gmt":"2012-05-10T05:22:00","guid":{"rendered":"http:\/\/www.rexfeng.com\/blog\/?p=1540"},"modified":"2012-05-10T01:22:00","modified_gmt":"2012-05-10T05:22:00","slug":"brooks-brothers-cutting-to-the-chase","status":"publish","type":"post","link":"https:\/\/www.rexfeng.com\/blog\/2012\/05\/brooks-brothers-cutting-to-the-chase\/","title":{"rendered":"Brooks Brothers: Cutting to the Chase"},"content":{"rendered":"

I don’t do a lot of online clothes shopping, so I apologize if this is the norm. I suspect it isn’t the default.<\/p>\n

There’s a current sale<\/a> (May 9-12, 2012) at Brooks Brothers<\/a>, and their Non-Iron dress shirts are pretty nifty.<\/p>\n

Once you go to their site<\/a>, it looks like this:<\/p>\n

\"\"

Brooks Brothers website sales page Screenshot<\/p><\/div>\n

Not the prettiest page you’ve ever seen, but it cuts to the chase. This lets you only search for clothes in stock that’s your size. Brilliant! I could care less if there’s a $200 item marked down to $8 if it’s size XXL.<\/p>\n

After selecting a size, you’re taken to a page where you don’t have to choose between View 15 per page<\/strong> OR View 25 per page<\/strong> OR View 50 per page<\/strong>.<\/p>\n

\"\"

Shirts Search Results page Screenshot<\/p><\/div>\n

For my search, it shows all results on one page since bandwidth in 2012 America isn’t as much as problem as dial up 10 years ago.<\/p>\n

UI\/UX\/design isn’t about looking pretty. It’s about having something that’s simple\/easy\/intuitive to use and gets the task done. In this case, I was able to search only the relevant sized dress shirts, add to cart, and checkout (without creating a user account) quickly.<\/p>\n","protected":false},"excerpt":{"rendered":"

I don’t do a lot of online clothes shopping, so I apologize if this is the norm. I suspect it isn’t the default. There’s a current sale (May 9-12, 2012) at Brooks Brothers, and their Non-Iron dress shirts are pretty nifty. Once you go to their site, it looks like this: Not the prettiest page […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[1005,619,1007,1008,636,1006],"class_list":["post-1540","post","type-post","status-publish","format-standard","hentry","category-culture","tag-brooks-brothers","tag-design","tag-dress-shirts","tag-no-iron","tag-retail","tag-website"],"_links":{"self":[{"href":"https:\/\/www.rexfeng.com\/blog\/wp-json\/wp\/v2\/posts\/1540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rexfeng.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rexfeng.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rexfeng.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rexfeng.com\/blog\/wp-json\/wp\/v2\/comments?post=1540"}],"version-history":[{"count":4,"href":"https:\/\/www.rexfeng.com\/blog\/wp-json\/wp\/v2\/posts\/1540\/revisions"}],"predecessor-version":[{"id":1546,"href":"https:\/\/www.rexfeng.com\/blog\/wp-json\/wp\/v2\/posts\/1540\/revisions\/1546"}],"wp:attachment":[{"href":"https:\/\/www.rexfeng.com\/blog\/wp-json\/wp\/v2\/media?parent=1540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rexfeng.com\/blog\/wp-json\/wp\/v2\/categories?post=1540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rexfeng.com\/blog\/wp-json\/wp\/v2\/tags?post=1540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}