Tag Archives: ad

Ron Johnson: We want [jcp] to be your favorite store.

Last year, Ron Johnson left Apple asĀ Senior Vice President of Retail Operations to become J.C. Penney’s (JCP) CEO. Before joining Apple, he was at Target. As Gruber points out today, “The Ron Johnson Era at JC Penney Has Begun.”

jcp Ad by Ken Segall

Johnson took out a two-page ad in several major newspapers with the mission of turning JCP into your favorite store. This is an amazing leadership step that sets the tone and gives an extremely ambitious goal to its employees.

This amazes me because you can see how he’s cutting out the bullshit. With the realization that almost everything sold at JCP is on sale (~72% of the time, discounted over 50%), he’s getting rid of confusing sales. Everything will just be at the sale price without consumers deciphering “SALE 60% off” tags, “Save an Additional 40%” signs, etc. plastered everywhere. Also, he’s implementingĀ about “100 sleek, neat sections” into stores.

As a consumer, I find it extremely hard to imagine a future scenario where JCP is my go-to choice for anything, let alone my favorite store. That doesn’t mean I can’t give Johnson points for trying. If my company was in mass market retail and needed to turn around sales, stealing an A-level player from Steve Job’s pick for retail operations is as good as it gets.

I don’t have any vested interests with JCP performing well or poorly. But given the choice, I’d like to see Johnson turnaround in real-time a company that most people have completely written off as irrelevant (like Apple ten years ago). It would make a good case study.

(via daring fireball)

Follow Us Vocab

An ad spotted on the subway for Luna Park:

Luna Park Subway Ad

The ad says “Follow Us” whereas each site offers different vocab for interaction:

  • Facebook – Like (to follow) company pages / Share posts & links
  • Twitter – Follow profiles / ReTweet tweets
  • YouTube – Subscribe to channels / Watch videos
  • Flickr – Add contacts / Tag photos
  • Foursquare – Follow brands / Check-in to venues

Walkabout NYC – May 2011

Inspired by Danny Choo‘s long running A Week in Tokyo series (possible NSFW link), I want to post an odd assortment of photos taken around NYC in the month of May. Instead of one off twitpics, a series of unrelated NYC photos makes for good juxtaposition.

NYC Subway Ad

Dorky yet amusing.

Kalbi from Shilla Ktown

You can never have too much Kalbi.

Vintage Bowling Set

I don’t remember what UWS furniture store this came from.

Red Mango Fulton St Grand Opening

More pay by the ounce yogurt shops is a good thing. The white peach yogurt I got was a bit too runny

Soul Daddy sauces

South St Seaport area – Soul Daddy of American’s Next Great Restaurant fame

Xiao Long Bao sauce stacks

So great, so far away. Nan Xiang Dumpling House in Flushing

Shaved Ice topped with Condensed Milk

As you can tell, I’m never one to shy away from blanket generalizations! Condensed milk goes great with everything! So does tapioca pearls, aloe vera, and bacon (though not necessarily all in the same dish)

Also in Flushing, at Ice Fire Land

Uniqlo Captain Jack Sparrow Shirt

The Disney hype machine is building up for the latest Pirate’s movie. This shirt was spotted at Uniqlo

Goomba hats

From the Nintendo World store, goomba merch

Bowser backpack

You guessed it, from the Nintendo World store. I’d buy this, but $50 is too much for a novelty backpack

TSL3 Afterparty

From the TSL3 afterparty, you can see Thorzain in the background with the adidas three stripes garb

Brown Butter with Candied Bacon on Brioche Cookie

Coolhaus in NYC. That is one seriously heavy dessert

Monopoly Graffiti

Representing the streets of NYC

Chelsea Market exit

The Chelsea Market is a great example of repurposing old buildings (but this isn’t new news)

Whole Foods - Columbus Circle

Looking down at the Whole Foods in the Time Warner Center